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Customer Relationship Marketing: Theoretical and Managerial Perspectives
Naresh K. Malhotra
Naresh K. Malhotra
Detalles del libro
| Editorial | WORLD SCIENTIFIC PUB CO INC |
|---|---|
| ISBN | 9781944659745 |
| ISBN-10 | 1944659749 |
Detalles del libro
| Autor/es | Naresh K. Malhotra |
|---|---|
| Editorial | WORLD SCIENTIFIC PUB CO INC |
| ISBN | 9781944659745 |
| ISBN-10 | 1944659749 |
Otros libros:
El autor de Customer Relationship Marketing: Theoretical and Managerial Perspectives, con isbn 978-1-944659-74-5, es Naresh K. Malhotra.
Otros libros de Malhotra, Naresh K. son Essentials Of Marketing Research, Investigación De Mercados : Conceptos Esenciales, Marketing Research: An Applied Orientation.(global Edition), Proceedings Of The 1985 Academy Of Marketing Science (ams) Annual Conference, Proceedings Of The 1986 Academy Of Marketing Science (ams) Annual Conference, Marketing Research, Basic Marketing Research: Pearson New International Edition y Review Of Marketing Research, Volume 6.