Libros de Jack Trout

El Poder De Lo Simple

• 250 páginas
• Hay demasiada gente en las empresas y en las instituciones privadas, gubernamentales (también en las ONG, es decir las “No Gubernamentales) y multilaterales que siguen pensando que hay que complicar para que parezca más interesante....

Marketing De Guerra (cassette)

Grandes Marcas, Grandes Dificultades

• 200 páginas
• En este nuevo y, como siempre polémico libro, Jack Trout - el "inventor" del posicionamiento - y Raúl Peralba describen los deslices en estrategia y planes de marketing, que llevaron a que las marcas más prestigiosas comenzaran...

Positioning: The Battle For Your Mind

• 274 páginas
• --Spencer Johnson, author of "Who Moved My Cheese?" and co-author of "The One Minute Manager" .."Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very...

Differentiate Or Die

• 256 páginas
• Differentiation has become a very big word in business. This book includes chapters that offer research on category commoditization, cover differentiation in the world of buzz, and reveal how you can differentiate anything using compelling, nonbusines...

The Power Of Simplicity

• 224 páginas
• "Engaging.. Trout practices what he preaches."--Publishers Weekly "Compelling."--Booklist It's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical...

A Genie’s Wisdom

22 Immutable Laws Of Marketing

• 160 páginas
• Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international...

The 22 Immutable Laws Of Marketing: Exposed And Explained By The World's Two

• 143 páginas
• As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why...