Customers who have inconsistent experiences with products and services are understandably...
El autor de Mapping Experiences: A Complete Guide to Customer Alignment Through Journeys, Blueprints, and Diagrams, con isbn 978-1-4920-7663-6, es James Kalbach.
El autor de Mapping Experiences: A Complete Guide to Customer Alignment Through Journeys, Blueprints, and Diagrams, con isbn 978-1-4920-7663-6, es James Kalbach.
Otros libros de James Kalbach son The Jobs To Be Done Playbook: Align Your Markets, Organization, And Strategy Around Customer Needs y Killer Walking Bass: Melodic Lines For The Advanced Jazz Bassist.