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Libros de Marty Meumeier
The Brand Flip: Why Customers Now Run Companies And How To Profit From It
- Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past..
21,83€20,74€
Zag
- 178 páginas
- "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author's first book, THE BRAND GAP, but drills deeper into the question of how...
35,96€34,17€
Brand Gap, The
- 194 páginas
- THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "chari...
35,93€34,14€