Libros de Michael R. Solomon

Fashion & Luxury Marketing

• 408 páginas
• Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the...

The New Chameleons

• Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market...

Marketing: Real People, Real Choices Plus Mymartketinglab With Pearson Etext -- Access Card Package

Better Business, Student Value Edition Plus Mybizlab With Pearson Etext -- Access Card Package

Better Business