Libros de Naresh K. Malhotra

Customer Relationship Marketing: Theoretical And Managerial Perspectives

• Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey..

Essentials Of Marketing Research

Investigación De Mercados : Conceptos Esenciales

• Libro adecuado para llevarse como libro de texto en un curso de introducción a la investigación de mercados de nivel licenciatura, así como en las escuelas que no buscan enfatizar la metodología técnica y estadíst...

Marketing Research: An Applied Orientation.(global Edition)

Proceedings Of The 1985 Academy Of Marketing Science (ams) Annual Conference

• 481 páginas
• This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer...

Proceedings Of The 1986 Academy Of Marketing Science (ams) Annual Conference

• 497 páginas
• ?Founded in 1972, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the commun...

Marketing Research

• 936 páginas

Basic Marketing Research: Pearson New International Edition

Review Of Marketing Research, Volume 6

• 216 páginas
• "The Review of Marketing Research" series provides current, state-of-the-art articles by the..