Este manual tamaño bolsillo se convertirá en tu mejor aliado para garantizar que todo el mundo diga «sí» a tus ideas y demandas. Todos queremos escuchar esta palabra. Pero, ¿por qué nos resulta tan difí...
INFLUENCE es un best seller internacional, basado en años de estudio de un distinguido psicólogo. Este clásico de fondo es uno de los libros de persuasión más importantes jamás publicados, y promete que nunca volv...
La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de...
Since its publication in 2007, Yes! has shown how small changes can make a big difference to everyone's powers of persuasion - both at work and at home. Every day, we face the challenge of persuading others to do what we want. But what makes people...
If you read nothing else on becoming a new manager, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you transition from being an outstanding individual contributor...
Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life.
Dark forces seek to turn society into unthinking automatons by the use of weapons of mass influence. In this graphic adaptation of his best-seller, Robert B. Cialdini becomes societyâs best hope in combatting compliance professionals...