But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust,
El autor de Tribes: We Need You to Lead Us, con isbn 978-1-59184-233-0, es Seth Godin.
Otros libros de Godin, Seth son Si Tu Trabajo Te Tiene Frito, ¡reinvéntalo!, Esto Es Marketing, Tribus, ¡hazlo!, Todos Somos Un Poco Raros: El Auge De Las Tribus Y El Fin De Lo Normal, El Marketing Del Permiso, V De Vulnerable y El Engaño De ícaro. Ver su bibliografía.