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Libros de Seyhmus Baloglu
Handbook Of Scales In Tourism And Hospitality Research
- 427 páginas
- As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also conse...
59,49€56,51€
Managing And Marketing Tourist Destinations
- Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book,...
254,44€241,71€