Libros de Al Ries

Marketing De Guerra (cassette)

Positioning: The Battle For Your Mind

• 274 páginas
• --Spencer Johnson, author of "Who Moved My Cheese?" and co-author of "The One Minute Manager" .."Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very...

22 Immutable Laws Of Branding, The

Focus

• What's the secret to a company's continued growth and prosperity? Internationally known..

22 Immutable Laws Of Marketing

• 160 páginas
• Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international...